The idea behind Y&R Cape Town's classic 30-second ad is all about reaffirming the impact Playboy has had on popular culture through the decades since its launch. The iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to its readers. Egg Films' Jason Fialkov directs and for more on the South African brand, check out the
The Perlorian Brothers utilise the tension of an elevator to showcase the fulfilling effect of Playboy shower gel.