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Request free trialTMW agency and Mind's Eye Media are behind this ingenious campaign for Lynx, which aired yesterday, that allows you to take the entire Lynx armoury with you on your phone via an app... doesn't it?
If you're planning on terrorising the neighbourhood this weekend, it might be a good idea to freshen up first.
London communications agency, TMW, brings out the big guns with two interactive digital games featuring the model.
shots' explores the importance of reaching that critical mass of internet users and of understanding the audience.