Target: Colour Changes Everything

Issue 135

This content is only available to subscribers of shots.

Subscribe now to enjoy the benefits, including:

Unlimited access to all video and articles
Access to creative connections for all content
Ability to save to My shots
Full access to Directory content

Log in below if you are already a subscriber to shots, or subscribe now for unrestricted access.

About this video

Let Smuggler director Filip Engstrom brighten up your day with this fun and nimble spot for the American retailer's new spring collection. Created through Wieden + Kennedy New York, the film follows a colorful, energetic, and sprightly group of characters who arrive in a hot air balloon, spilling out and bringing their magic touch to a city center and its suburbs.