Axe Anarchy: The Chain

Issue 135/10

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About this video

Reminiscent of a classic disaster movie, MJZ director Tom Kuntz's spot shows the devastating results of a new kind of Axe Effect. The commercial, created through BBH London, shows a series of accidents occur as men begin to feel the attraction a limited female fragrance from the brand as part of its Unleash the Chaos campaign.

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