Based on the idea, that art provides an escape from a monotonous and lackluster life, F/Nazca Saatchi & Saatchi created a campaign to announce the 17th International Contemporary Art Festival SESC_Videobrasil. The film, directed by Pedro Becker, invites people to break out of their routines, switch off the autopilot and get in touch with art.
It's a cat's life in this film to mark radical changes at one of the most prominent museums of Brazilian art.
Andre Godoi is in a race to the finish line to find a solution for Brazil's congested traffic.
At last, an addiction that is good for you, as Nike Run introduces a play on the PSA for Brazil.