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Request free trialWhen Nils Leonard, ECD at Grey London, saw Arev Manoukian's short film Nuit Blanche he realised that he'd found what he was looking for. He had a powerful, emotional poem from the legendary Leonard Cohen and knew that combining it with Manoukian's directorial flair, and especially with a new take on Nuit Blanche, he would have an equally powerful and emotional commercial. He wasn't wrong. Below Leonard explains the details of how the project came
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