Having joined forces and come together as new agency PARTY, the team behind the music video successes for Sour have launched this new interactive promo for Japanese group Androp. Completely CG-free and shot with 250 cameras, check out the strobe-filled video above or head over to androp.jp/brightsiren to type in a message and create your own personalized version.
A Japanese dream team recently started a new party and here, they tell us about inflating the new balloon.
Fans' personal experience with webcams and social media
Japanese band harness fans' webcams for promo
Two weeks ago, shots came across an promo for Japanese band sour in which hundreds of fans were recruited to perfor