The Clydesdales make their traditional Super Bowl appearance, this time travelling back in time to the Wild West for a rather odd Tiny Dancer sing-a-long. Well, why the hell not?
There's a less-than-subtle nod to a certain Apple ad in this Motorola Super Bowl spot.
One of three UGC Pepsi Max Super Bowl spots proves that women can indeed read the minds of men.
It's Lord of the Rings on laughing gas in Coca-Cola's animated Super Bowl spot, directed by FX & Matt.
This ferocious little pug crashes the Super Bowl for Doritos in one of three UGC spots for the brand.
Mercedes bring a touch of class to the Super Bowl... and P Diddy's along for the ride too.
Get ready for a trip down memory lane in this montage of classic American families with added NFL branding.
What's funnier than seeing Roseanne Barr get knocked over by a felled tree? That's right - nothing.