Molson Brewery: Smashing Success
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Shot in b/w, a quirky television sits in a hi-tech empty, room. On the screen beer fizzes, swirls and froths and a voice reinforces the focus on the drink, describing the novel brewing methods. In distorted tones, it declares, “It’s changing the way you think about beer!” An enormous block of ice drops from above and the beer emerges through as it starts to shatter. The ice is black.
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