Nike Football: My Time is Now

Issue 140/43, 140/48, 137/7

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About this video

With Euro 2012 just around the corner, Nike screened its new commercial, with direction from Adam Berg, during the UEFA Champions League Final at the weekend - a three-minute spectacle featuring international football's elite.

Dubbed the 'new wave', aspiring youngsters including Neymar, M'Vila, Götze and Welbeck all appear alongside legends such as Ribéry, Sneijder, Ronaldo and Van der Vaart in the action-packed film created by Wieden + Kennedy and Stink

Nike Football: Andriy Shevchenko's First Find

Nike Football: Andriy Shevchenko's First Find

A reflective Andriy Shevchenko takes time out with his boyhood scout to discuss what it takes to make it pro.

Nike Football: Fast is Faster

Nike Football: Fast is Faster

With the NFL Draft imminent, Anonymous Content director Mark Romanek introduces a new kind of fast.

Nike: Total Control

Nike: Total Control

Yet another slick spot for Nike, this time starring Andrés Iniesta and helmed by Scott Lyon.

Nike Air Max 90: I am the Rules

Nike Air Max 90: I am the Rules

Positive rebellion is the theme in this colourful spot to launch Nike and Footlocker's 'I am the Rules' campaign

Nike: Write the Future

Nike: Write the Future

One word: Epic! With the plethora of spots circulating in the build-up to the FIFA

Foot Locker: Stock Room

Foot Locker: Stock Room

In our experience shopping for trainers usually entails a simple 'aint got that size, mate'. This is much better!

adidas: Take the Stage

adidas: Take the Stage

CANADA direct as Team GB and David Beckham come together for an Olympic campaign set to a Wretch 32 soundtrack.

Lucozade Sport: Faster. Stronger. For Longer.

Lucozade Sport: Faster. Stronger. For Longer.

Mo Farah continues to run things in the build up to the London Games 2012 with a little help from Ben Newman.

EA Sports: FIFA 12

EA Sports: FIFA 12

Henry-Alex Rubin shoots a towering all-star cast for the popular game's new Love Football, Play Football campaign.

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