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Old Spice: I Can Do Anything

Issue 140/60, 140/63, 136/4

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About this video

It's all about believing in your 'smellf', as Biscuit director Tim Godsall helps launch Old Spice's latest Champion range in a new spot from Wieden + Kennedy.

Old Spice: Bounce

Old Spice: Bounce

Two products, one commercial - it's a face off between Bounce and Old Spice as Terry Crews gatecrashes this spot.

Old Spice: Motorcycle

Old Spice: Motorcycle

Tom Kuntz breaks the ordinary mould with a lovely scented spot for the brand's Smell Better Than Yourself campaign.

Old Spice: This Must End

Old Spice: This Must End

Old Spice Guy or Fabio? After 48 hours of YouTube duels, Old Spice reveals the winner in suitably surreal style.

Procter & Gamble: Best Job

Procter & Gamble: Best Job

Alejandro Gonzalez Inarritu pays tribute to mothers worldwide with this Olympic-themed spot for P&G.

Nike Free: I Would Run to You

Nike Free: I Would Run to You

Ringan Ledwidge channels some Forrest Gump running spirit in a two and a half minute musical love story.

RAM: Tommy and the RAM

RAM: Tommy and the RAM

RAM Trucks get the 'Halftime in America' treatment from W+K with another spot for the automobile makers.

Doritos Jacked: Joyride

Doritos Jacked: Joyride

Monster trucks, epic stunt jumps, giant explosions - this commercial is as jacked as the Doritos its advertising.

ESPN: The Name

ESPN: The Name

Biscuit Filmworks' Tim Godsall shows that life as a big-name basketball star can be tough - if you aren't one.

Amour: Special Delivery

Amour: Special Delivery

From Brainy Girls at the theatre earlier this week, to brunette bombshells of the porn world, Tim Godsall directs.

Making of Old Spice's

Making of Old Spice's "The Man Your Man Could Smell Like" ad

Leo Laporte asks Craig Allen and Eric Kallman about Old Spice's "The Man Your Man Could Smell Like" ad

Old Spice Guy becomes MANta Claus

Old Spice Guy becomes MANta Claus

He might not have the long white beard but Old Spice guy is spreading the Christmas love on YouTube.

Old Spice guy sets Rules of Engagement

Old Spice guy sets Rules of Engagement

Isaiah Mustafa sets the rules for his duel with Fabio... But who will reign supreme as the true Old Spice Guy?

Old Spice Guy and Fabio set for showdown

Old Spice Guy and Fabio set for showdown

The challenge is on - Isaiah and Fabio to go mano a mano in el baƱo on 26 July.

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