Reminiscent of a classic disaster movie, MJZ director Tom Kuntz's spot shows the devastating results of a new kind of Axe Effect. The commercial, created through BBH London, shows a series of accidents occur as men begin to feel the attraction a limited female fragrance from the brand as part of its Unleash the Chaos campaign.
Wash away your post-Cannes blues with some clean choreography from Johan Renck for Axe shower gel.
300ml plays new Noah and welcomes the end of the world with a beautifully crafted wooden haven for AXE.
BBH Asia Pacific raises its game in a spot for Axe directed by Luis Gerard.
In the first of two spots for DirecTV, Tom Kuntz plays a game of consequences with unexpected outcomes.
Tom Kuntz shoots all those unhappy cable customers another warning in this second spot for DirecTV.
Tom Kuntz breaks the ordinary mould with a lovely scented spot for the brand's Smell Better Than Yourself campaign.