Anti-Smoking: Younger Longer
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Pictures of diseased lungs on cigarette packs and harrowing images of ex- or even current smokers draging oxygen tanks around with them may be hard-hitting but people seem to pay them scant attention. Subtlety, it seems, is the way to do it and this new cinema spot from Hungry Man director Steve Hudson, called Younger Longer, has subtlety at its core.
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