Virgin Airways: How To Get Ahead

Issue 19/9

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About this video

This is styled as a cliched U.S. self-help manual; “How to get ahead in business.” Mocking the self-importance of the executive, it discusses the tough decisions (such as the airline meal!) and the need to think big, promoting the capacity for relaxation and the pampering offered by Virgin’s service. We intermittently switch to animation, highlighting the extent to which the ad is a comic caricature. Virgin Upperclass.

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