British Airways: 24M

Issue 100/3

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About this video

This commercial uses a great deal of aerial photography as people walk in grouped formations to resemble a pair of eyes, a nose and a big, red mouth. The facial features mix as people of all races and ages intermingle with the voice over saying that they bring 24 million people together. The aerial shot showing a large smiling face that winks is followed it turning into the world. ‘The world’s favourite airline.’

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