Chirpy music plays as an array of Lego creations are displayed to the viewer. A blue dinosaur heralds the caption: ‘Steven Spielberg, 5 years old’; a big red bed reads ‘Madonna, 4 years old’; a football reads ‘Pele, 4 years old’, and so on and so forth. The advert finishes with the tag line – Lego, making kid’s dreams since 1936.