Power Hungry: Factory Design labs

In the name of colourThis article was added to your FOLDER NAME successfully.

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Interpret the power of orange.’ For a director that’s a unique and unusual request. But since that’s Factory Design Labs’ brand colour, it makes perfect sense that their brief was simply asking me to ram together orange and power. Right from the very beginning, they said they wanted to really push the envelope.


It was an extremely thought-provoking challenge and it became a great art direction and design challenge. I enjoyed figuring out how to

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