Talking to Maxi Itzkoff and Mariano Serkin, joint ECDs of Del Campo Nazca Saatchi & Saatchi Buenos Aires, Joe Lancaster finds two largely airborne workaholics with a mission to forge ahead into new frontiers and a shared passion for problems. After all, a problem is a solution waiting to happen and is to be approached with gusto, even if it involves battling a client over a brief about briefs.
A relationship should not be built on an alcoholic dysfunction and Nico & Martin's latest spot is proof.
Nico & Martin's ad for BGH's air conditioner range is a cringeworthy watch. Y fronts? Shouldn't it be 'why fronts'?
Next time you're nagged at for spending too much time on your PlayStation, just blame it on your DNA.