Nico Pimentel: The Revolution Starts Here

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At 25, Nico Pimentel was a burnt-out CD on the verge of quitting. Then, as he tells Joe Lancaster, he fell in love... with new media, and produced a host of celebrated integrated campains for BBDO Argentina before creating his own temple of innovation; +Castro. Less about advertising, it’s more a place where ‘experiments in communication’ are conducted and there’s no room for comfort zones.

I almost can’t believe it when, at 8.30 in the morning,

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