The Way I See It: Rei Inamoto

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Rei Inamoto, chief creative officer of AKQA, was born and raised in Japan, educated in Switzerland and America and is now based in New York. He tells Diana Goodman all about seeing his brother in the mirror looking back at him and how most advertising is “pollution”.

I like to keep my age a secret. Luckily, I’ve got to a senior position reasonably quickly and I like the idea of making people guess –

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