David Frymann: Shoes a Pretty Boy Then

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With one foot in the role of planning director at TBWA\London, and the other firmly planted in a black calf leather, matte-heeled sandal, David Frymann talks to a sensibly-shoed Ryan Watson about furious footwear, following women, and juggling strategy and killer heels as a business model.

David Frymann spends some of his time as a planning director at TBWA\London following women around as they test his luxury shoe samples. Having launched Fury, a range

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