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Guido Heffels: The Ideas Man
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Subscribe nowGuido Heffels is one of the founding members of Heimat – the 12-year-old agency renowned for its work for DIY superstore chain Hornbach. In his office on the roof of a grey block in Berlin’s multicultural Kreuzberg borough, far enough away from the hordes of the industry in the Mitte, the trailblazer talks about brand values, avoiding advertising people at lunchtime, playing the clown and hiring rappers.
Why did you decide to start Heimat in Berlin?
We
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