Chuck Porter: The Way I See It

shots 130: September 2011

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Chuck Porter, 65, is chairman and founding partner of Crispin Porter + Bogusky. Joining the firm in 1988, he’s overseen its transformation from a small Miami-based agency to a major player. CP+B’s clients include Microsoft, Coca-Cola Zero, Old Navy and Domino’s Pizza. The agency held the Burger King account for eight years, developing campaigns such as the Subservient Chicken. He tells Diana Goodman about firing clients, losing clients and buying fat dogs...

 

I was christened ‘Charles’,

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