Guy Shelmerdine: Fun Guy

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He’d like to be nibbling caviar on a yacht in Cannes with pretty women, he’d also like advertising’s budgets to stop shrinking. But despite life not being fair, as befits the co-founder of former directing team Happy, Guy Shelmerdine is a cheerful man. Tim Cumming finds him nursing a hangover and managing a half-smile

“You hear these stories about the 80s,” says Guy Shelmerdine in the kind of English accent that must work wonders on the

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