Damon Collins: The Source

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Damon Collins, executive creative director at RKCR/Y&R London, sees himself as a flawed hero and finds his dependence on his iPhone almost depressing

What’s the most creative advertising idea you’ve seen in the last few months?

I’m becoming increasing obsessed by taking the conversation to the consumer. So Converse’s Google Adwords and the Twitter portion of the Old Spice campaign are the things I wish I’d done most recently. Both show real understanding

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