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Heineken: Refreshing & Reachable
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Subscribe nowHow does the top-selling beer brand keep coming up with ads that leave others staring at the bottom of an empty glass? Belinda Archer raises a green glass bottle to Heineken and its multinational approach to creating the top spots
I could so easily do one of those clichéd old intros about Heineken’s advertising – you know, along the lines of how it ‘refreshes the parts that other campaigns cannot reach’ or something. But hey, I’m
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