Skoda: New Recipe for Success
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While it’s always good to keep punters amused, joking at your expense isn’t always the best form of publicity, as car manufacturer Škoda will attest to. So how do you turn your product from being the butt of all jokes into a trendy must-have item with a growing market share? Joe Lancaster brings us up to speed on how one company used its undesirable tag to create a brand new status
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