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Carlton Draught: A Cheeky Pint
Joe Lancaster | 5th April 2011This content is only available to subscribers of shots.
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Subscribe nowWhat’s the best way to push a product the consumption of which results in unsophisticated laughs and a sense that nothing is sacred?
It seems obvious now, but beer ads containing unsophisticated laughs that hold nothing sacred – not even beer – only took hold in 2004 when Carlton Draught’s landmark Canoe set sail. Joe Lancaster raises a glass to the brains behind a revolutionary campaign
It’s hard to imagine what viewers must have thought when, 15
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