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Guinness: Pure Genius
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Subscribe nowThe beer's so smart it's got its own head and its advertising is pure genius. As Belinda Archer probes the phenomenal success of Guinness campaigns down the years she finds a it's all been down to lists, rules and rubrics…
Within the confines of our humble little cottage industry, Guinness means oh-so-much more than just a pint of swirling dark stout with a creamy head, brewed somewhere over in Ireland. It also stands for, indeed
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