Poetry In Emotion

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2010 is a milestone for Peugeot as it enters its 200th year. The French automotive maker is stepping into the future with a complete rethink of its global communication strategy, from a new positioning and corporate signature to a new logo, design and a set of new and innovative products.

BETC Euro RSCG joined Peugeot in this challenge, redesigning the corporate identity and logo, and by remodelling its overall strategy, tone and style.

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