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Cadbury: Gorilla Tactics
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Subscribe nowIn 2007, Fallon London turned ailing confectionary giant Cadbury into an advertising sensation with their drumming gorilla. Belinda Archer finds out the secrets behind an unbranding revolution
It is August 31, and the final of Big Brother 2007 in the UK . The programme has just gone to an ad break, and a gorilla is sitting at a drum kit. The iconic strains of Phil Collins’ massive 1981 hit, In the Air Tonight, thump out as…
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