Shop and Awe: ICA - Jerry, The Intern

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Since I started working with ICA supermarket in 2005, I've done 100 spots for them and it's still my favourite project.


I really enjoy co-writing the scripts with the creatives at King. From a director's perspective, filmmaking couldn't be more fun. I'm editing seven new films this week and they are all very different: one spoof on another TV spot that's currently running, one disaster film where we wreck the whole store with a truck,

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