Saatchi & Saatchi Milan: Down's to Business

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Last year, Saatchi Italy’s Down’s syndrome campaign scored sky-high ethically, fiscally, and consequentially. Oh, and it cleaned up at Cannes. The agency’s also been leading the way in digital, so, while all is rosy at its Milan HQ, ECD Agostino Toscana has concerns about the national industry’s cautious clients, brain-drain and lack of morale, and is hoping for a brighter future

Imagine creating a campaign that costs next to nothing to make,

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