Campfire NY

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As a marketing agency whose successes include True Blood and Harley-Davidson, Campfire’s ethos is unusual. Work the media by pretending there is no media – just put out stuff people want to see. Isobel Roberts investigates

 

Remember 1999? As millennium bug fears ran riot and the world prepared for the mother of all hangovers to usher in the new century, there was an indy movie phenomenon terrifying audiences and, at that point, becoming America’s most profitable

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