La Chose

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Since its launch in 2006, La Chose has been hatching a digital revolution in the Parisian advertising world. Isobel Roberts discovers how media has become the message

Back in 2006, La Chose swept its way on to the Parisian advertising scene amidst a wave of viral marketing. In a city of strong international networks, the founders of this independent agency were determined to revolutionise what they saw as the French industry’s conservative approach. “We had seen

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