Nothing

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Instead of conjuring up ideas for brands, Nothing have gone one step beyond – creating the brands themselves. Isobel Roberts reports from the frontline

The brains behind Nothing are no strangers to jumping in at the deep end.

Michael Jansen and Bas Korsten first met at DDB in 1998, then five years ago ditched the network rat race to help found independent agency Selmore. But after more than three successful years there, last January the

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