Indie Agency

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Mark Aink, the driving force behind new Dutch powerhouse Indie, talks to Isobel Roberts about reinventing the rules of engagement with his agency’s radical approach to consumers, clients, creativity and control.

Two years ago Dutch shop S-W-H was cruising along as one of the Netherlands’ top creative joints. In fact, they’d just been crowned agency of the year and awarded for their innovative approach to advertising. And it was right then that they decided it was

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S-W-H BECOMES INDIE

S-W-H BECOMES INDIE

Dutch agency reborn after 11 years

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