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Orange – Content Battle

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The battle for the TV remote is about to get even fiercer, if this new campaign out of Publicis Conseil is to be believed.

Promoting the slew of content available on Orange TV (partnered with Canal +, Netflix and OCS), the cinematic spot follows a mum and dad in an identity-bending chase through  universes representing the different genres of cult TV shows like Game Of ThronesThe Handmaid's Tale and Stranger Things.

Directed by François Rousselet through Insurrection, there's plenty of fun to be had in identifying the numerous film and TV references, before the action cuts to the family's sitting room, where the couple's son breaks up the fight over what to watch on telly. 

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