Uniqlo Lifewear: Why Do We Get Dressed?
Philosophical spot ponders our clothing choices in Japanese retailer's first global campaign.
For some, getting dressed means grabbing the nearest clean-ish item of clothing from the wardrobe/washbasket/floor; for others, it's a lengthy process of primping and posing in front of the mirror to achieve the perfect colour-coordinated look.
Why we wear what we do is an interesting philosophical question, and one which forms the basis of this thought-provoking new spot for Uniqlo Lifewear. Created by Droga5 New York, the 60-second film is part of the Japanese retailer's debut global ad campaign, The Science Of Lifewear.