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Camay – Camay: Camayzing

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Wieden+Kennedy Amsterdam has put its hand to relaunching soap brand Camay in China via this crazy music promo/ad featuring rising pop sensation Momo Wu.

A kaleidoscope of colour, the video is directed by Friend London directors Tim & Joe and features a slew of random imagery including a giant rubber duck disco ball, bubbles, bath tubs and floating macaroons in a string of scenes that would give Gangnam star, Psy, a run for his money.

The majority of the film was shot against green screen during a one-day shoot, with over 110 shots created or enhanced by MPC’s Motion Design studio.

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