LA-based agency RPA has announced the promotion of Joe Baratelli, previously EVP, executive creative director, to the position of EVP, chief creative officer, reporting to Bill Hagelstein, president and CEO. Baratelli's direction is instrumental to RPA's 360-degree fully integrated approach that creates interest, participation and conversation across all media channels, including TV, digital, social and beyond. Baratelli will continue to oversee all creative work for Honda, Farmer's Insurance, Intuit Small Business, La-Z-Boy, Mandalay Bay Resort
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