The Way José Miguel Sokoloff Sees It

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José Miguel Sokoloff, 50, is president of Lowe Worldwide’s global creative council and chairman of Lowe SSP3 Colombia. He tells Diana Goodman about the rewards of persuading rebel fighters to live in peace and how advertising is both a flower attracting a bee and the smell of rotting food.

I live in my home city of Bogotá. I have lived here for as long as I can remember, and this is where I feel

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