Ryan Watson heads to Barcelona as Saatchi & Saatchi Brussels kicks off a new initiative to help fans quit smoking.
Sitting in the courtyard between FC Barcelona's main stadium and the club's Camp Nou museum experience, there's a buzz in the air. Hundreds of people sit at the open air bar talking football, tourists take photos in front of the 98,000-seater and the club's official megastore is an experience in itself, with a continuous
The Czar director helms two powerful films for an anti-smoking campaign through Saatchi & Saatchi Brussels.