Red Stripe's Reggae Poltergeist

Garrett L. Katerzynske

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Red Stripe’s latest marketing installation has been called clever, crazy and even referred to as, “some kind of ghetto theme park,” by one Dalston local. London ad agency, KK Outlet, recently brought Jamaican feel-good sensibility to a Kingsland Road corner shop in what can only be described as a reggae poltergeist.

Noodle pots, boxes, brooms, and bottles re-created Dandy Livingstone’s familiar Jamaican tune, A Message to You Rudy, for anyone looking to make with a Red

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