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ACNE Launches Sleep Art

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Last weekend a unique sleeping event rolled out in Paris for global hotel chain Ibis which saw Facebook fans of the brand invited to enjoy a night’s rest in one of its comfy beds for free. The catch? Well, there isn’t one really, unless you aren’t a fan of unique artwork.

The execution is all part of a campaign for the hotel chain, created by BETC Paris and ACNE Production, with teaser films

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