St John Ambulance: Helpless

In the name of colourThis article was added to your FOLDER NAME successfully.

This content is only available to free trialists and subscribers.

Forgotten password?

Subscribe to shots

  • shots magazines and DVDs
  • Unlimited access to all videos and articles
  • Access to creative connections for all content
  • Ability to save to My shots
  • Full access to directory content
Subscribe now

BBH London has teamed up with Blink Productions director Benito Montorio to strike an emotional chord with a hard-hitting film demonstrating the importance of first aid. With the startling fact that up to 140,000 people die each year (as many as that killed by cancer) in situations where first aid could've saved their lives, the commercial underlines a shocking truth.

The piece follows the journey of a man who is diagnosed with cancer

Related videos

Money Supermarket: £1000 Man

Money Supermarket: £1000 Man

Fast cars, hot women and ninjas. Speck/Gordon direct this lavish celebration of awful-yet-brilliant 80s TV shows.

HSBC: Little Investor

HSBC: Little Investor

Director Benito Montorio reminds you of the childhood days before salary, when every chore and every coin counted.

Safestore: I Will Return

Safestore: I Will Return

Director Dougal Wilson showcases a boy saying goodbye to his teddy bear. Don't worry, kleenex won't be necessary.

Guinness: The Ticket

Guinness: The Ticket

Blink director Benito Montorio takes us on a journey from boyhood to manhood in this South African spot.

Volkswagen: Roof

Volkswagen: Roof

Blink's Benito Montorio gets nostalgic for the younger years in this spot for the Volkswagen Golf Cabriolet.

Johnnie Walker: Marc Herremans

Johnnie Walker: Marc Herremans

Benito Montorio delivers an inspirational message about determination and self-belief for Johnnie Walker through BB

Creative Connections

  • Agency
  • 32 articles and 256 videos
  • Creative Director
  • 0 articles and 13 videos
  • Creative Director
  • 0 articles and 10 videos
  • Creative
  • 0 articles and 2 videos
  • Creative
  • 0 articles and 1 videos
  • Production
  • 19 articles and 140 videos
  • Director
  • 2 articles and 13 videos
  • Director of Photography
  • 0 articles and 8 videos
  • Producer
  • 0 articles and 4 videos
  • Producer
  • 1 articles and 6 videos
  • Executive Producer
  • 2 articles and 14 videos
  • Executive Producer
  • 1 articles and 20 videos
  • Post Production
  • 23 articles and 471 videos
  • Editing Company
  • 1 articles and 18 videos
  • VFX Supervisor
  • Music
  • VFX Producer
  • Telecine
  • Editor
  • 0 articles and 29 videos
  • Grade

    •