Saatchi & Saatchi Eats Social Media for Breakfast
Garrett L. KaterzynskeThis content is only available to registered users or subscribers.
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When Saatchi & Saatchi asked Christian O’ Connell to list some positives about their breakfast show (see clip below), the jaded radio personality was at a bit of a loss for proper words. So, in true radio fashion, they implemented a Twitter campaign asking listeners to complete the sentence: “The Christian O’Connell Breakfast show is better than…”
By responding to the hashtag #betterthan on Twitter, going to the Facebook page, or
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