Buzzman Plays with Durex

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The Backstreet Boys may have once sung about playing games with their hearts but all that’s on offer in French agency Buzzman’s new interactive campaign for Durex is red hot lust.

Created for the brand’s Middle Eastern arm, the digital experience is inspired by old slide puzzle toys and plays out in Flash as users try to fit pieces of three beautiful, half-naked females together.

Fans are invited to slide eight pieces around using their

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