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BETC Brings Peugeot’s New Hybrid to Life

Garrett L. Katerzynske

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BETC tells the story of Peugeot’s new Hybrid4 technology through the artistic renderings of famed Marvel graphic artist Gerald Parel. BETC Digital then cleverly stitches the bits into an online narrative that can be viewed from computer screens, tablets and smartphones alike. Thus, the once mundane technical details of the new drive train are transformed into metaphor and innuendo that drive a heroine’s daring mission.

Instead of rattling off specifications about their second-generation e-HDi Stop &

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