Sound Advice From MassiveMusic

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When Glue Isobar were charged with creating a new TV spot for AutoTrader they decided that the sound would be as important as the pictures and enlisted the help of Superglue director Mark Jenkinson and music company MassiveMusic London. 

The result is a fantasticly modern but equally retro looking, and sounding, spot. Here Jenkinson and MassiveMusic managing director Paul Reynolds explain the thinking behind the production and how the music grew to

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